Decision details

Harley Street Area Partnership BID Ballot

Decision Maker: Cabinet Member for Business, Licensing and Planning

Decision status: Recommendations Approved

Is Key decision?: Yes

Is subject to call in?: No


A new BID for the Harley Street Area proposed for a 5 year term.


Summary of Decision


That the Harley Street Area Partnership’s Ltd BID proposal be endorsed.


That the Chief Executive be requested as the City Council’s Returning Officer and “ballot holder” to hold a ballot for the Harley Street Area Partnership Ltd in respect of their BID Proposal be approved.


That the Director of Law be authorised on behalf of the City Council to enter into the necessary legal agreements for collection of the BID Levy. In addition, deal with related service specifications for all other connected services which the City Council is required to deliver throughout the BID’s term and any other necessary legal matters in respect of the Harley Street Area Partnership Ltd BID Proposal as instructed and in consultation with the appropriate officers.


Reasons for Decision 

The proposed Harley Street Area Partnership Ltd BID will be the fifth Westminster BID under Chief Executive Ruth Duston. Primera Ltd’s other BIDs have well established successful collaborative relationships with the City Council and has been instrumental in delivering significant changes within south Westminster in particular, over the last two years.

The added challenge of Covid-19 and recovery of the City have catalysed the need for areas within London to reassess its offer and future vision. The establishment of the Harley Street Area Partnership Ltd BID will unlock tangible enhancements for the area and the businesses within it.

The Harley Street Area Partnership Ltd BID would raise just over £5m over five years to invest across public realm and wayfinding, national and international marketing, business sustainability and connectivity and safety and business resilience.

The establishment of the Harley Street Area Partnership Ltd BID will bring about collectiveaction and collaboration which will enable the district to continueto grow into a sustainable, attractive, secure and globallyrecognised destination, able to meet the changing needs of businesses across the whole community


Stuart Love, Chief Executive,

Westminster City Hall,

64 Victoria Street



Publication Date:

5 August 2021

Implementation Date:

5 August 2021


Publication date: 05/08/2021

Date of decision: 05/08/2021

Accompanying Documents: