Agenda and draft minutes

Licensing Sub-Committee (4) - Thursday 23rd November, 2017 10.00 am

Venue: Room 3.1, 3rd Floor, 5 Strand, London, WC2 5HR. View directions

Contact: Jonathan Deacon  Email: Tel: 020 7641 2783

No. Item



To report any changes to the membership.


1.1       There were no changes to the membership.


Declarations of Interest

To receive declarations by Members and Officers of any personal or prejudicial interests in matters on this agenda.


2.1       There were no declarations of interest.


Fiorucci, 39-43 Brewer Street, W1 pdf icon PDF 461 KB



Ward /

Cumulative Impact Area

Site Name and Address


Licensing Reference Number


West End Ward /

West End Cumulative Impact Area

Fiorucci, 39-43 Brewer Street, W1

New Premises Licence






Thursday 23rd November 2017


Membership:            Councillor Jean Paul Floru (Chairman), Councillor Julia Alexander and Councillor Jan Prendergast.


Legal Adviser:           Barry Panto

Policy Adviser:          Chris Wroe

Committee Officer:   Toby Howes

Presenting Officer:   Yolanda Wade


Relevant Representations:     The Licensing Authority, The Soho Society and 12 local residents.


Present:  Mr Alun Thomas (Solicitor, representing the Applicant Company), Ms Sophie Vermont (Applicant Company), Mr James Wilkie (Retail Operations Director, Applicant Company), Mr David Sycamore (Licensing Authority), Mr Richard Brown (Solicitor, Citizens Advice Bureau, representing Ms Isabel Anderton, local resident, Mr David Gleeson, The Soho Society, Mr Andy Greenfield, local resident and Ms Wendy Hardcastle, local resident), Mr David Gleeson (The Soho Society) and Ms Wendy Hardcastle (local resident).


Fiorucci, 39-43 Brewer Street, W1




Sale by retail of alcohol: On and Off Sales



Monday to Saturday:


10:00 to 20:00

12:00 to 20:00


Amendments to application advised at hearing:



During the course of the hearing, the Applicant Company’s legal representative confirmed on behalf of the Applicant Company that they were withdrawing the application for sale by retail of alcohol for off sales.



Decision (including reasons if different from those set out in report):


Mr Thomas (Solicitor, representing the Applicant Company) began by confirming that the premises operated as a clothes shop and that the application for sale of alcohol was to be ancillary to the use of the premises as a shop. He informed the Sub-Committee that the Applicant Company, Fiorucci, was an Italian fashion label that had been established in 1967. Fiorucci had been regarded as highly fashionable in the 1970s and 1980s and the company was attempting to rebrand and modernise its image in order to restore this reputation. Mr Thomas advised that the premises had opened a month ago and it was well-known for its denim products.


Mr Wilkie (Retail Operations Director, Applicant Company) then introduced himself to the Sub-Committee and stated that he had graduated in a fashion design degree. He had won an award from the British Fashion Council that had led to a position at Marks and Spencer. Mr Wilkie stated that he had also worked at Abercrombie and Fitch clothes retail company before his current position as Retail Operations Director at Fiorucci. Ms Vermont (Applicant Company) then similarly introduced herself and confirmed that she had extensive retail experience, having also previously worked at Abercombie and Fitch before joining Fiorucci.


Mr Wilkie stated that the premises had previously operated as a vintage magazine store and after it had been vacated, he felt that the premises’ location was ideal for the Applicant Company. Mr Wilkie also felt that Soho suited the Applicant Company’s brand, and after moving to the premises, around £1.5m had been spent on a refit and repairs. He stated that around 50% of the products on offer were denim, including both jeans and jackets. The Applicant Company offered high quality clothing products and the average price of a pair of jeans was around £150 to £200. It was also  ...  view the full minutes text for item 1.